“We are seeing more and more Douyin users share their videos through other social media platforms and channels,” Douyin’s president Zhang Nan said in a statement. The twist is that videos disappear after 72 hours to provide stress-free, off-the-cuff sharing, a need that WeChat also noticed and prompted the giant to come up with its own Snap-like Stories feature recently. It offers a dazzling selection of special effects and filters, as most other short-video apps do these days. Unlike TikTok, which incentivizes users to follow celebrities and strangers, Duoshan is built for private messaging. The app comes as a mix of TikTok, which is called Douyin in China, and Snap, to bet on a 5G-powered future in which new generations prefer using ephemeral videos to communicate. Now ByteDance is in the spotlight with its new brainchild, Duoshan. E-commerce behemoth Alibaba was one, whose app “Laiwang” to take on WeChat later pivoted to a Slack-like product for enterprise communication. Over the years Tencent has drawn contenders from all fronts.
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Its older sibling QQ managed to survive the country’s transition from PC to mobile and still have a good chunk of 800 million MAUs at last count.
WeChat claims to have one billion monthly active users worldwide, most of whom are in China. Tencent has long dominated China’s social networking space with WeChat and QQ. ByteDance, the world’s most-valued startup, just launched a new social media product under its Douyin brand in what many people see as a serious attempt to challenge WeChat.
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